It goes without saying that a website targeting women needs to be visually appealing. Of course, while we aim to ensure that all of our work is of top notch quality when it comes to design aesthetics, we felt that we needed to take it to the next level when it came to designing the website for Meraki Hair, a women’s hair accessory brand that recently launched.
Because at ADG Canada we’re programmers and developers first, not designers, we often find ourselves using purchased themes with high quality design elements and then custom-coding those themes to suit the specific needs of our clients. This case was no exception.
For the Meraki website, we first of all had to find a theme that was made for the Shopify platform, as this is the platform we typically use when designing e-commerce sites for clients. Fortunately, this made our goal of finding a well-designed theme somewhat easier, as Shopify tends to have very high quality (and expensive) themes in their collection.
We ended up choosing the Cover theme for the Meraki site, which we found on Themeforest. This theme has a look that both us and our client thought worked perfectly for the product line being offered for sale on the site. Not only that, but there is also a lot of additional functionality built into the site that was useful for integrating extra features.
For example, the theme has built-in integration with Instagram, which allowed us to feature images from the client’s Instagram account on the home page. This is really beneficial from a branding stand point and was a feature that we really appreciated in the Cover theme
Some of the other features of the theme include custom currencies for customers who shop from other countries, an Ajax shopping cart, and a full-screen slider on the homepage. You can see all of these features in action in the screenshot of the Meraki homepage below (ignore the transparent grey bar running across the image, there was a bug with our screenshot software).
All in all, we’re really happy with how this project turned out, but more importantly, the client was thrilled with the final product. If you’re considering starting a new business in the women’s beauty space, or if you want to take your offline business online, don’t hesitate to contact us – we’d love to work with you!